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Vijay turns farmer!
Vijay seems to have understood the importance of marketing himself and his films. Last Diwali, he spent a day among the commoners in Sivakasi as a part of promoting his Sivakasi.
And now with Aathi due for release on Pongal Day, he has ensured that he wins the support of his traditional B and C audience by turning �Farmer for a day�!
Vijay celebrated Pongal a week before the festival, in Nemam village (60 kms from Chennai) near Poonamalle along with the villagers. There was a huge crowd to receive him which consisted of his fans, villagers and the press.
Vijay was dressed as a typical Tamilian, in a white silk veshti and shirt. He went around making small friendly talks with the locals insisting that he name a new born. He named the child Saravanan.
He then visited a temple and had a meeting with the villagers under a banyan tree. The ladies offered him the traditional sweet pongal. Soon our �Ilaya thalapathy� went into the fields and indulged in harvesting. Said Vijay: �It was a totally new experience for me. I am happy to spend a day with the farmers and my fans�.
Remember that his Sivakasi trip was telecast on Vijay TV for Diwali and this time his trek to the fields will be shown on SUN TV on Pongal Day.
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