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Is Vijay over exposed?
There is a feeling in the trade that Vijay is getting a bit overexposed and his films have the same predictable presentation that will soon become stale even with his own fans. For the last one year, on an average there has been Vijay release in every 90 days which comes out with a factory precision!
From Diwali 2004- 2005, Vijay had five releases! Madurai, Tirupachi, Sukran(in a lengthy cameo), Sachin and Sivakasi! Phew, no superstar in any language would risk his larger-than-life image with five appearances a year.
Next year Vijay has a long line-up of films- Aadi for Pongal, Puli for summer, a film on August 15 and another for Diwali 2006 and a special appearance in a film where Vikrant is the hero! While his fans simply love their ‘Ilayathalapthy’s releases in every 90 days, his well-wishers and a section of the trade feel that if he goes at this speed, his formula films will get exposed and stale!
The trouble is that it took just 25 films for Vijay to become a superstar while Rajnikanth took nearly 70 to 75 films before he established himself as the biggest brand in Tamilnadu who was not only saleable but also became a cult figure. And even today after 25 years after he became the superstar he is able to hold on due to his strategy of limited releases (3 in five years).
Vijay’s contention is that he is young and has miles to go. But his friends feel that he should NOT do more than two films a year which will keep his superstar image intact and give him longevity at the box-office.
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