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Rejected ‘By the People’!
Jayaraj’s By the People a sequel to his highly successful 4 The People has crashed at the Kerala box-office. The film has failed to register an opening and it is the director’s fourth flop in a row after Rain Rain Come Again, Makal and Deivanamathil.
The story, characterization and music of By the People just did not live up to the expectation and the audience felt cheated. Added to that unlike 4 the People there was no publicity to boost the promos on channels.
Most of the theatres are refusing to even report the collection figures which are dismal.
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