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Distributors become producers
Several veteran distributors are looking at production as a lucrative business option thanks to the risk factor and fluctuating fortunes.
And it is the turn of J.P. Choksey after Farhad Nathani, who signed Ajit Pal to direct a film, and Delhi distributor Tolu Bajaj, who makes his production foray with son Sachin Bajaj's directorial debut.
Choksey has signed director Tanvir Khan to direct the first film for his banner, Prachi Films. The film is a thriller and Choksey is currently said to be finalizing the lead pair for the film.
Choksey, who has also written the scripts of a few films, admits that he had been considering the idea of getting into production for a long time now. "However, I was waiting for the right time and the right subject to make a beginning."
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