Just recently a legal notice was served to Amitabh Bachchan for an advertisement hoarding of his film Family where he was shown smoking. Bachchan apologized for this by sending a letter to The National Organization for Tobacco Eradication (NOTE) general secretary Shekhar Salkar. He explained that he is deeply apologetic for the advertisement that has hurt the sentiments of the people at large. He also adds that he had nothing to do with the advertisement which showed a still from his movie Family. He has also informed the produces of the film to take immediate steps to avoid such violations in future. Salkar explained that he was happy with the Bachchan's response. But NOTE wants this fight to be taken to its logical end. So they will continue the legal process against actor. They need a legal reply from Bachchan and will file a writ petition in the high court.