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The biggest ever satellite battle has erupted among Tamil channels notably between the market leader Sun TV and Jaya TV to procure the satellite rights of Rajnikanth’s Chandramukhi.
The battle for Chandramukhi rights is turning out to be a cliff hanger. Sun TV has offered the highest ever for a Tamil film with a open bid of Rs 2.25 Crore while Jaya TV offer is somewhere near Rs 1.5 Crore. But Jaya TV has an edge, as the Sivaji family is close to, and related to Sasikala family. Industry watchers also feel that the recent closeness of Rajnikanth to ‘Amma’ will also be beneficial to Jaya TV bagging the satellite rights.
But Kalanidhi Maran and his Sun TV which has the rights of all Rajnikanth blockbusters may up their offer to an unheard of Rs 2.5 Crore, as it has now become a prestige issue. However, the final decision has to be taken by Rajnikanth as producer Ramkumar and Prabhu say: “Anna (Rajni) has to take the decision”.
Meanwhile Kalaipuli S.Thanu the producer of Sachin has sold it to Jaya TV and Anniyan producer ‘Oscar’ Ravichandran has been over the years selling his films to Sun TV. But the market is pretty lukewarm about Kamal and his Mumbai Express as ‘Sahara One’ has procured its Hindi theatrical and satellite rights and normally they telecast their films after 100 days of its release making the Tamil rights redundant.
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