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Kireedam releasing on July 20!
The Ajith-Trisha starrer Kireedam has been postponed by a week from July 12 to July 20. The producers of the film Adlabs and Suresh Balaji, was forced to take the decision to get good theatres in Tamilnadu.
You can call it the Sivaji effect, as in many centres in Tamilnadu, the film is running in multiple screens, blocking the release of new films. The earliest that these extra screens can remove Sivaji is five weeks, which will give them a chance to recover the huge MG's that they have paid.
Added to that, all areas of Kireedam has been sold. The all important NSC area, has been purchased by Nemichand Jabak for a decent price. Says Hitesh Jabak, of Nemichand Jabak, and producer of the hit Njaan Avanillai: " Yes, I told the producers, that I want the films release to get postponed by a week, so that we get good theatres.”
In Pondicherry, a part of NSC area Sivaji is running in three out of the five theatres, and the theatre booked for Kireedam, say that they can play it only after they recover their investments.
Now that Jabak, has taken over NSC, all distribution woes of Kireedam are over. What matters the most is the film should entertain, have a basic story to say and our Thalaishould regain his form. Kireedam will be censored in the next two days and it will have no opposition till Bheema releases, sometime in September.
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