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Audio market crashes!
The audio market for Tamil films is at an all time low in spite of Chandramukhi audio selling 2.5 Lakh cassettes. But this is attributed to the charisma and curiosity associated with its hero Rajnikanth.The much hyped Shakar-Harris Jayaraj audio of Anniyan is pretty lukewarm. It has not even crossed the 50,000 mark! Remember that the Shankar-AR Rahman combo used to sell over one Lakh within three days of its launch earlier.
Says a leading audio distributor: “Those days are over. Today MP3 and other free downloading have vitually eaten into the market. Kana Kandein audio which has rocking music will not sell more than 10,000 casettes!”
At a time when music directors like Vidyasagar, Harris Jayaraj and Yuvan Shankar are demanding Rs 30 to 50 Lakhs as salary, the producers will be lucky if they get Rs 10 Lakhs from the sale of audio rights, and this too depends on the hero! For lesser known names going rate for audio rights is a measly Rs 1 Lakh!
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