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Asin sips Mirinda!
Asin is the new Mirinda girl! Pepsi Co India Limited has signed her up as brand ambassador south for the orange drink.
Asin’s gain is Vivek’s loss as she replaces the comedy actor. The market buzz is that Pepsi Co wanted to reposition Mirinda from a fun drink to a youth orange drink and take on the market leaders Fanta, which controls the soft drink orange segment in south.
Asin had just completed a photo-session at Venkat’s studio in Chennai for Mirinda and will be doing the video shoot sometime later in the month.
Asin told Moviebuzz: “ I am getting so many endorsement offers but is carefully picking and choosing the products that I endorse with utmost care. Actually even Fanta had approached me but I preferred to be Mirinda’s brand ambassador as it is my personal favourite”.
This summer the Coke Vs Pepsi battle seems to be interesting as it is basically an Asin Vs Trisha shoot-out, as the winner takes the youth market.
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