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Arjun wins the race!
Arjun has piped all other big guns in the technology race. His Madrasi will be the first Tamil film to use Digital Imaging (DI) and is scheduled to release on February 10.
DI is the new wonder toy of film directors in India. Last year at least a dozen films in Bollywood used DI technique. DI gives more clarity, consistency and colour coding. It reduces the light level and is able to give the right look. Added to that it can take away all blemishes from the actor’s face and even make an ageing hero look young with a flawless skin especially in close-up shots.
Remember that in Ghajini, DI was used for the “Suttrum Vizhi….” number, and both Suriya and Asin looked smashing. The same technology was used in "Kannum Kannum..Nokia…” song and the climax scene between Vikram and Prakash Raj in Anniyan .
Since Cheran shot Thavamai Thavamirunthu with a High Definition (HD) camera and in digital he had used DI for the film. Last year, in Bollywood films like Black, Paheli, Sarkar, No Entry and Mangal Pandey used DI for the entire film.
To do DI for an entire film will cost Rs 40 to 50 Lakhs. And now for the first time in Tamil, Arjun’s Madrasi is using DI for the entire film as work is progressing at Prasad Film Lab. And now Sivaji, Vetayadu Vilayadu, Vallavan, Puthupet, Pattiyal and a few other films are getting ready in DI format.
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